How Moomin brand went through a value-driven strategy change Shift from a generically led character brand licensing to an international value-driven brand. Case Study: Moomin 75 year-anniversary & Meidän Meri -international donation campaign.
Marketing can be a force for positive gender and ethnicity portrayals
Defining a purpose and acting on it In her presentation, Mari Dunderfelt showcases the journey that the bakery company Vaasan has done to take a bigger role in the society via brand acts and communication.
Marketing and customer experience – hen and egg
Suomeen kesäkuussa saapunut Google Shopping …
Euroopan neuvoston ministerikokouksessa 7.6. keskusteltiin…
Mainostajat olivat mukana ensimmäistä kertaa…
Ison-Britannian mainontaa valvova elin ASA…
Tarkalleen 17 vuotta sitten Google…
