Sonic Branding: Our Client Strategies This session will go deeper into the various challenges of top brands and the sonic solutions designed for successful implementation of their sonic brand identity.
Thomas Kolster, Mr. Goodvertising will be hosting us to the world of #Honesty #Branding #Sustainability #Marketing
Better Marketing is not just an initiative or campaign – it’s a new way of doing marketing in a world where growing apprehension by consumers and society challenge marketers’ efforts to build trust. To effectively navigate, modern marketing organizations need to embrace the emerging role of governance.
MRKTNG Day 10.-11.9.2019 Case Study Roleff Kråkström, Moomin Characters with Jesse Ketonen, Nordic Friend
How Moomin brand went through a value-driven strategy change Shift from a generically led character brand licensing to an international value-driven brand. Case Study: Moomin 75 year-anniversary & Meidän Meri -international donation campaign.
Marketing can be a force for positive gender and ethnicity portrayals
Defining a purpose and acting on it In her presentation, Mari Dunderfelt showcases the journey that the bakery company Vaasan has done to take a bigger role in the society via brand acts and communication.
Marketing and customer experience – hen and egg
As we near a "screen-less" world, consumer behavior challenges brand communication and impact. What can brands do to effectively communicate and connect with their audience, when not seen?
Researcher Mikko Kotila, an expert in advertising ecosystem inefficiencies: "Better marketers make better marketing"