A practical guide to creating a purpose-driven organization that fuels performance In this workshop Rik Haslam will share a methodology that helps C-suite teams align on a performance enhancing purpose and use that purpose to shape their business ambitions and key strategies.
Sonic Branding: Our Client Strategies This session will go deeper into the various challenges of top brands and the sonic solutions designed for successful implementation of their sonic brand identity.
MRKTNG Day:n cateringkumppaniksi on valittu…
Thomas Kolster, Mr. Goodvertising will be hosting us to the world of #Honesty #Branding #Sustainability #Marketing
Kun kysytään, mikä on turvallinen automerkki, suurin osa ihmisistä vastaa Volvo. Tulos on seurausta brändin vuosikymmeniä kestäneestä pitkäjänteisestä työstä. Volvo on keskittynyt yhteen pääväittämään: Volvo on turvallinen auto.
EU:n ePrivacy-hankkeella on toteutuessaan merkittäviä…
Liittomme uusi nimi on Marketing…
Better Marketing is not just an initiative or campaign – it’s a new way of doing marketing in a world where growing apprehension by consumers and society challenge marketers’ efforts to build trust. To effectively navigate, modern marketing organizations need to embrace the emerging role of governance.
How Moomin brand went through a value-driven strategy change Shift from a generically led character brand licensing to an international value-driven brand. Case Study: Moomin 75 year-anniversary & Meidän Meri -international donation campaign.
