Planet Pledge -hanke vahvistui

Asahi, Carlsberg, IKEA ja Pernod Ricard liittyivät Planet Pledge -hankkeeseen.

WFA:n keväällä lanseeraaman Planet Pledge -hankkeen tavoitteena on sitouttaa ilmastokriisin torjntaan niin yritysten markkinointitiimit kuin mukana olevien yritysten tuotteita ja palveluita ostavat kuluttajat. Torstaina 13 yrityksen joukkoon liittyivät Asahi Europe & International, Carlsberg Group, Pernod Ricard ja IKEA.

Hankkeen alkuperäisiä allekirjoittajia ovat Bayer, Danone, Diageo, Dole Packaged Foods, Mastercard, Ørsted, Reckitt, Telefónica, Tesco and Unilever, L’Oréal, NatWest ja PepsiCo.

Kansallisista markkinoijien edustajista mukana ovat  AAI (Ireland), ABA (Brazil), ABG (Gulf Cooperation Council), AEA (Spain), ANFO (Norway), APAN (Portugal), APPINA (Indonesia), BAA (Bulgaria), HAA (Greece), ISA (India), JAA (Japan), The Israel Marketing Association, ISBA (UK), MAA (Malaysia), Marketing Finland, MASA (South Africa), MSK (Kenya), PAS (Pakistan), Sveriges Annonsörer (Sweden), SZZV (Slovakia), Union des marques (France) ja UPA (Italy).

“I am delighted that these four companies and so many of our national association partners have signed up to the Planet Pledge. In light of the recent UN IPCC report which lays bare the challenge of climate change, it’s vital that our members commit to not only reducing their impact but also to educate consumers about how they can have an impact too. Addressing climate change can seem complex but marketing teams have the skills to make it easier for everyone to understand how they can make a real difference.” Stephan Loerke, WFA CEO.

“At Asahi Europe & International we have an amazing opportunity to bring alive sustainable behaviours in a locally relevant and engaging way. Our sustainability strategy Legacy 2030 will be the change we ourselves make and the one we inspire in farmers, suppliers, customers and consumers.” Grant McKenzie, Chief Marketing Officer at Asahi Europe & International.

“The Planet Pledge targets are ambitious and very much in line with our own. They recognise that success will require getting our consumers, customers and suppliers on board.” Robbie Millar, VP Global Marketing at Carlsberg Group.

The IKEA vision is to create a better everyday life for the many people, and we believe those lives are truly better when they’re lived sustainably. This means rethinking and inspiring changes in lifestyle and consumption, as well as adopting new ways of working. Because the more people we reach, the bigger impact we have in helping the many create a better everyday life.”  Johan Wickmark, Acting Marketing Manager, Ingka Market Support

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