Young Lions Finland 2024 competition announces 30 entries for the shortlist

37 teams entered the competition this year with 53 entries made all together.

Of these, a total of 30 entries were shortlisted. Three teams achieved an entry in two categories and one team in three categories on the shortlist.

The Young Lions Finland competition is looking for the future stars, aged 30 years old or younger, of the marketing and communications industry to represent Finland at the international Cannes Young Lions Competitions.

The competition consisted of marketing and communication entries in seven different categories, based on the brief given by MIELI Mental Health Finland. This year, the young professionals competed in seven categories – Design, Digital, Film, Marketers, Media, PR and Print. Depending on the category, the competition entries had to be executed in 24 or 48 hours.

This year, the most popular category was PR, with 14 entries in total.

The Young Lions Finland juries consist of 47 experienced marketing and communications professionals from a wide range of organizations, both local and global. Suvi Lähde, Executive Creative Director at SEK, is the head of Jury for this year’s competition.

In the entries this year the jury paid particular attention to the strategic solutions, vision, distinctiveness and creative problem solving.

The competition continues with the second round of judging. The winners of the Film and Print categories will be decided in closed judging sessions on week 13. The winners of the Design, Digital, Marketers, Media and PR categories will be selected after the shortlisted teams present their work to the jury on week 12.

The winners will be announced on Thursday the 11th of April in the Young Lions Finland Awards Ceremony. The best of the finalists will be awarded with bronze, silver and gold prizes or with or an honorary mention. The Gold winning teams from each category will be awarded with a pass to compete against their international counterparts in the Cannes Young Lions Competition, and to join the Cannes Festival of Creativity in Cannes, France in June 2024.

The shortlisted work of Young Lions Finland 2024 competition:

DESIGN

This is a call for help: Veera Paukku, Loiva & Emma Rinneheimo, Myy Agency

Happy Mind Club: Joel Petzold & Anh Ngo, Great Apes

DIGITAL

please, pick up: Eetu Häkkilä & Emma Westerman, hasan & partners

Mood Ring: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

Mielingo: Petrina Puranen & Marianna Metsänheimo, NORD DDB Helsinki

Mind Premium®: Rosa Seppälä & Riikka Lahti, Aller Media oy

Access Denied: Lauri Arjas & Erika Danielsson, Kurio

Category sponsor:

FILM

New Record: Marianne Mannila & Suvi Österman, Genero

Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot & Okko Käyhkö, Pictures Helsinki

Unfriendly thoughts: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

One swipe can save a life: Arttu Päivinen & Tuisku Nieminen, MySome Oy

Don’t Battle Alone: Elisa Willman & Maria Kirjonen, The Walt Disney Company

MARKETERS

Embrace the Pain: Santeri Sirén & Toivo Pekonen, Elisa Oyj

Mielibonus: Vilja Turunen & Nelli Pajuharju, SOK

Category sponsor:

MEDIA

Dear other side,: Jon Ketola & Baturay Daltaban, GroupM Finland

Calling Attention: Elina Lehtinen & Iiris Tolonen, Toinen PHD

one for you, one for me: Dimitri Eskelinen& Ignacio Guerrero, Shook Digital

In line for help: Malin Hertsberg & Emma Juureva, Valve Branding Oy

Unwrap your mental health: Jenny Kettunen & Emma Koukonen, Havas Helsinki

Category sponsor:

PR

Youth Mental Health Investment Account: Vivi Sallinen, Nitro Group Oy & Vilma Laitakari, Ivalo Creative Agency

Suicide Room: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations

Please hold: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA

MENTAL HEALTH PACKAGE – prepared for life from the first cry: Essi-Maria Rouhiainen & Ira Pöllänen, Valve Branding Oy

Call of Life: Carita Karlsson & Pauli Piippo-Pinho, Miltton Oy

Turning Mieli visible: Jimi Hyvärinen, Reaktor Creative & Veeti Ossi, Freelancer

PRINT           

Heroes Are Human Beings As Well: Veikko Heikkilä, Bob the Robot, & Okko Käyhkö, Pictures Helsinki

The Missed Call: Tuuli Linna, Vapa Media & Atte Maunula, Bob the Robot / NoA

Inconvenience: Taneli Lahtinen & Mikko Roininen, TBWA\Helsinki

Subtle Signs: Eevi Kolinen & Emilia Nordgren, SEK Part of GREY

The Smiling Girl: Katariina Ollari, Bob the Robot & Johanna Vierimaa, United Imaginations

Category sponsor:

 

More information: Maarit Aarrekangas, Senior Advisor, Cannes Lions Representative, Marketing Finland, tel. +358 50 435 5613, maarit.aarrekangas@marketingfinland.fi

Cannes Young Lions Competition challenges young creatives from every corner of the marketing and communications industry. The Competition is one of the best ways for the young talents to celebrate creativity on a global stage. Since 2006 Young Lions Finland competition has given young marketing professionals an opportunity to show their potential and talent. Young Lions Finland 2024 is the local competition, arranged by Marketing Finland, the official country Representative of Cannes Lions Awards, Eurobest Awards and Cannes Lions Festival of Creativity in Finland. Dubai Lynx and Spikes Asia Awards also belong to Cannes Lions family.

Uutiskirjeen tilaajana saat markkinoinnin ja viestinnän uutiset sekä uusimman MRKTNG-lehden ensimmäisten joukossa. Saat myös viikottain koulutuksistamme kerättyjä vinkkejä käyttöösi sekä tietoa järjestämistämme koulutuksista.

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