Useful Information for all MRKTNG Day 10.-11.9. participants Arriving to the event site Place: Kaapelitehdas, Tallberginkatu 1, Helsinki Merikaapelihalli. Entrance M1 from the side of Tammasaarenlaituri Public Transportation Metro: Ruoholahti (600 meters) Tram: 8 (stop Kaapelitehdas)
YouTube Creators - the Next Generation of Media Companies In the last year, channels with over one million subscribers nearly doubled. Across the globe and in Finland, YouTube creators are spearheading a new generation of media companies. As a marketer, it’s becoming vital to understand how to include these new media power houses in digital strategies. Join for insights on how the creator ecosystem are turning passion into business.
“Supporting the World’s Women – UN Women’s Work and Better Marketing” In her presentation, Anne Korkiakoski showcases what UN Women does globally to advance Gender Equality. She offers solutions on how the marketing community - and each of us personally - can be a great ally in this work.
Being a brand with purpose has always been central to Vodafone’s values. Iris Meijer, CMO at Vodafone Business, will take you through Vodafone’s approach to being purpose-led and how the company is delivering its commitment to improve one billion lives and halve its environmental impact by 2025, building a digital society that enhances socio-economic progress, embraces everyone and does not come at the cost of our planet.
Data and AI – hot topics right now! What to consider when utilizing and protecting inventions? Why it is important to protect your rights in investment phase? Who owns the data and inventions made by AI utilizing the data?
Kyrö 3.0, the next steps of branding.
YouTube Creator Meet&Greet tuo yhteen kotimaisia vaikuttajia, brändien edustajia, creatoreita, MCN:iä ja YouTuben omaa väkeä. Tapahtumassa käydään sisältömarkkinoinnin paneelikeskustelu sen ympäriltä, miten vaikuttajat voivat käyttää omaa kanavaansa hyvän tekemiseen sekä mitä brändit odottavat vaikuttajilta positiivisen vaikuttamisen suhteen ja kuinka yhteiset arvot ovat mukana tuloksellisen markkinoinnin tekemisessä. Tapahtuman järjestävät yhteistyössä Marketing Finland ja Google.
Three P’s of Today’s Marketing - Purpose, Prototyping & PR In this workshop Mikko Martikainen and Janne Saarinen from SEK will discuss and provide tools to build purpose driven marketing and communications through agile prototyping and effective public relations.
Two-year deep dive into data – which marketing investments had the highest ROI? A research of the effectiveness of advertising and the effects of the media mix from a commercial perspective. This research relies on a massive dataset from one of the largest advertisers in Finland.
