In response to the pandemic, brand investment has been substantially reduced and budgets have shifted towards digital commerce.
More than ever before, marketers have to achieve more with less. WARC’c white paper addresses the question: does brand-building still matter in a world of algorithms and online platforms?
The white paper Rethinking Brand for the Rise of Digital Commerce examines emerging thinking that re-frames the way to talk about brand in the digital economy. WARC has brought together insights from contributors and renowned industry experts to equip marketers with the frameworks to build effective brand strategies for the e-commerce world. These include James Hurman, the Ehrenberg-Bass Institute, Karen Nelson-Field, Wavemaker, Facebook and Google.