Dupes (duplicates) stands for the Gen Z abbreviation of products that are intentionally designed to resemble or imitate popular or high-end items, usually with similar packaging, appearance or functionality.
"We should remind the advertising community how advertising can be a powerful force for change, as well as support and reward those who are already making the world a better place through socially oriented communications."
Blogi | "It is designers’ responsibility to provide creative solutions that last. In order to have a great campaign we do not necessarily need to disrupt and shock each single time."
Blogi | "Building a brand is a superpower. Master it and you’ll print cash in the long run."
In response to the pandemic, brand investment has been substantially reduced and budgets have shifted towards digital commerce.